by admin | Sep 28, 2021 | Case Studies, global ad agency
A top tier global supercharged network advertising agency wanted us to find a creative leader for its Sri Lanka operations. At that time, it was a country ravaged by war, but on the brink of positive change. While it is a small market, it had and has extremely high...
by admin | Sep 28, 2021 | Case Studies, Global fmcg giant, Marketing, Strategy
In the early 2000s, when we were just starting out, a large European FMCG major approached us to hire marketing talent. Our research revealed that it was seen as a company which believed in adapting its international brand ideas directly, and not doing as much...
