Which is why we invest in focussing on all the three aspects equally, all the time. A few examples.
We worked on the insight that the lottery business was strikingly similar to the alcohol business in India. A business of scale, distribution, targetting males, an uncertain regulatory environment, with different legislation in different states and seen as slightly...
A top tier global supercharged network advertising agency wanted us to find a creative leader for its Sri Lanka operations. At that time, it was a country ravaged by war, but on the brink of positive change. While it is a small market, it had and has extremely high...
In the early 2000s, when we were just starting out, a large European FMCG major approached us to hire marketing talent. Our research revealed that it was seen as a company which believed in adapting its international brand ideas directly, and not doing as much...