Which is why we invest in focussing on all the three aspects equally, all the time. A few examples.
One of our clients is a large MNC in market research and business intelligence, rapidly scaling up into different areas such as analytics, KPO. With an extremely stable leadership team, it had to prepare for the replacement of its IT head, who had done a commendable...
We worked on the insight that the lottery business was strikingly similar to the alcohol business in India. A business of scale, distribution, targetting males, an uncertain regulatory environment, with different legislation in different states and seen as slightly...
A top tier global supercharged network advertising agency wanted us to find a creative leader for its Sri Lanka operations. At that time, it was a country ravaged by war, but on the brink of positive change. While it is a small market, it had and has extremely high...
In the early 2000s, when we were just starting out, a large European FMCG major approached us to hire marketing talent. Our research revealed that it was seen as a company which believed in adapting its international brand ideas directly, and not doing as much...