A top tier global supercharged network advertising agency wanted us to find a creative leader for its Sri Lanka operations. At that time, it was a country ravaged by war, but on the brink of positive change. While it is a small market, it had and has extremely high creative ambitions. We targetted Cannes Winners, with turnaround capabilities. Packaged prestige of the job by elevating designation and expanded responsibilities, conveyed expat lifestyle of family, and long-term growth. Client involvement was exemplary as they engaged with candidate across continents, and the agency hired one of India’s top integrated creative directors.