COMPANY BACKGROUND:
An exciting, well-funded company in the beauty and grooming commerce space. With a very sharply differentiated approach. It helps consumers make choices as they navigate their way through emerging brands & products. It ensures that users- shopping experiences are unique. A data-driven, tech first and fast growing organization. Founders and leadership have impeccable pedigree and have worked with some of the largest consumer brands in the world.
POSITION DESCRIPTION:
To lead the planning, implementation, optimisation and reporting of performance marketing initiatives to help drive traffic and maximise ROI across Paid Social channels. Shaping the brand’s creative messaging – written, graphic and video content and its deployment through agency partnerships as well as in house resources. Researching and analysing market trends and competitors. End to end management of performance marketing activity across Paid Social channels. Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimise and report on performance. Develop test and learn initiatives across Paid Social. Work with Digital Marketing to ensure messaging across all channels are consistent and aligned. Measure and report performance of all performance marketing campaigns and assesses against goals (ROI and KPIs). Identify trends and insights and optimize budget and performance based on the insights. Brainstorm new and creative growth strategies through performance marketing. Identify critical conversion points and drop off points and optimize user funnels. Collaborate with agencies and other vendor partners. Work closely with the Content, Product and Category teams to create high impact marketing campaigns.
HIRING PROFILE:
Post graduate from top tier business / communications school with 8-11 years of digital marketing experience, preferably from the intersection of beauty and internet / e-commerce. Else, any FMCG plus e-commerce. Or top digital/media/ performance agencies. Deep and demonstrated understanding of customer journey in the digital space. May come from Apps in the beauty, grooming, fashion, consumer, lifestyle space or digital businesses of beauty/FMCG companies. An ability to relate to the beauty / grooming category, at a personal level will be a big advantage. Must be able to lead a team, and have full familiarity with all aspects of digital marketing – performance, search, social, content, appropriate use of influencers. Individual must be performance-driven, output oriented and ready for a start-up.