In the early 2000s, when we were just starting out, a large European FMCG major approached us to hire marketing talent. Our research revealed that it was seen as a company which believed in adapting its international brand ideas directly, and not doing as much original marketing in India. Perceived more as a product driven company and not a purposeful employer brand. We believed that surely a billion-dollar company had many reasons to be successful across over 100 countries.
We ferreted out examples of the company’s local innovation efforts in heartland India. Communicated its powerful employee development programs. As a result, the company was able to attract talent from much larger established MNCs, some of whom are with the company even today, after 15 years and doing extremely well.